On
Friday 7 July, the Tempodrom in
Berlin witnessed a welcoming to
South Africa, and in turn South
Africa welcomed the world. The
official emblem of the 2010 FIFA
World Cup™ was unveiled in a vibrant
ceremony organized by the 2010 South
Africa Local Organizing Committee
(LOC). The host cities for the 2010
FIFA World Cup™ also showcased their
cities in order to inform the
watching world what is in store four
years from now. Molefi Oliphant,
President of the South African
Football Association, summed up the
occasion perfectly when he said: "We
(South Africa) are receiving the
baton from Germany, like in a race,
and now we are running our lap."
South Africa have certainly got out
of the blocks quickly and made an
impressive start. The speakers at
the event included Kofi Annan,
Secretary-General of the United
Nations, FIFA President Joseph S.
Blatter and President of the
Republic of South Africa, Thabo
Mbeki. They all spoke of the
continent's immense pride in the
hosting the 2010 FIFA World Cup on
African soil, and the need to 'Win
in Africa, with Africa.' Indeed,
CAF President and FIFA
Vice-President Issa Hayatou is so
optimistic about the success of
Africa in 2010, he declared it will
'mark the renaissance of Africa.'
The Official Emblem:
dynamic and descriptive
The emblem depicts the energy and
vigour of the African continent. The
inspiration for the footballing
figure over the shape of Africa is
drawn from Khoi-San rock paintings,
and is also representative of its
deep and long history. Upon
unveiling the emblem President Mbeki
declared: "We are showcasing a new
forward-looking and dynamic South
Africa."
Danny Jordaan, CEO of the 2010 South
Africa Local Organizing Committee,
reflected upon the success of the
event, saying: "the unveiling of our
logo will hopefully show football
fans around the world of the
organization and sophistication
which underpins South Africa. I
think that many people who left this
hall with a different perception of
the country. Hopefully they have
seen that we are techno-smart and we
understand the business of the World
Cup. We want to convince the world
that the 2010 World Cup will be the
best World Cup ever in the more than
100 years of FIFA football history."
Meanwhile, Mr. Blatter reiterated
his belief and confidence in the
Host Country saying: "There are more
than one billion people behind the
FIFA family who have said yes to
South Africa, we trust South Africa